We Are Cloud has one immediate opening for a web-marketing full-time job.
Goal: generate high quality leads, increasing conversions of leads, achieve subscription revenues and volumes
Your everyday responsibilities:
*Online ad development:
Create and place ads and inserts on related sites and publications
Test, monitor and adapt keyword strategy and landing pages
Analyze conversion path / user journey and recommend next steps
Profile leads generated/conversions and recommend next steps
Time and budget management to ensure deadlines are achieved and investment is allocated in the correct places to demonstrate and maximize ROI
*Managing and developing web content:
Produce training and support materials for existing users
Explore all possible opportunities to raise customer/market awareness
Produce additional ad hoc marketing collateral
*Email Marketing:
Planning, implementing, tracking and optimising B2B marketing campaigns
Create targeted list selections via database manipulation
Drive usage for trialists and subscribers
*Press releases
*Monitor and report on competitor activity and significant market trends
*Social Media, Twitter, Facebook, Linkedin:
Develop constructive relationships with key contacts within BI, SaaS, Data visualization and Cloud Computing B2B fields (Forums, blogs) and use these to benefit the business commercially (identify partnership, possible evangelists)
Knowledge & Skills Required:
- Experience work across a variety of media including: SEO, PPC (Adwords) and Web Analytics (Google Analytics)
- Up to date on all the latest technologies
- Demonstrate innovation by constantly seeking to improve existing methods by introducing more effective marketing techniques and procedures.
- Analytical thinking, creative thinking, strategic thinking
- Good people skills, ability to build relationships, good communicator and influencing skills
- Self-starter who can work independently, decision-making, taking initiative
- Flexible, ability to multitask
- Knowledge in the Business Intelligence, SaaS, Cloud Computing or RIA would (of course) be appreciated
Location: Montpellier, south of France
You can contact me for more details (rachel (at) wearecloud.com).
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Author: Rachel is the CEO of We Are Cloud. She is in charge of finance & webmarketing.
